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Branded Content Needs Digital
Tue, 07 Sep 2010 12:04:56 -0700
Marketers today have a renewed interest in branded entertainment -- the shorthand term for content created when advertising and entertainment meld, from the early soap operas sponsored by Procter & Gamble dating back to the 1930s, to more recent Webisodes like "In the Motherhood" sponsored by Unilever and Sprint -- and for good reason.
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Bauer to launch Grazia TV
Thu, 09 Sep 2010 03:04:06 -0700
Grazia, the women’s weekly is launching a branded digital television platform.
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"LAW & ORDER: LOS ANGELES" AND "HAWAII FIVE-0" TOP AMERICANS' LIST OF MOST ANTICIPATED FALL TV SHOWS, ACCORDING TO TIVO
Wed, 08 Sep 2010 10:47:55 -0700
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